PGDM in Marketing is a 2-year full-time post-graduate diploma course, the eligibility for which is a graduation degree in any course with an aggregate mark of 50% marks or above. PGDM in Marketing Management covers various aspects related to Marketing Management, Marketing Research, and Advertising. It also takes into consideration the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organization's competitive advantage depends on key strategic marketing decisions. This program gives decision-makers a strong foundation in marketing concepts and skills, hence honing their decision-making and problem-solving skills. PGDM in Marketing graduates may be hired as Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc in areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies, etc.